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Air France is one of the biggest airlines in the world with more than 350 destinations and millions of passengers carried each year. The objective is to give visibility to the brand and its offers in order to convince the user to purchase plane tickets on Air France’s website. Air France operates on a cost-per-acquisition model, with a commission paid only on booked flights. The commission varies according to the type of haul Air France of the Air France-KLM group, a member of the Skyteam Alliance, offers its passengers travel opportunities all over the world.