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Acko General Insurance Ltd. is India’s first and fastest growing InsurTech company which makes buying and using insurance effortless. It was founded in 2016 by Mr. Varun Dua—a serial fintech entrepreneur who set simplicity, affordability and innovation as its cornerstones. In a short span since its inception, Acko has partnered with major tech companies like Amazon and Ola, and is renowned for its innovative insurance products. The company is backed by Amazon, Accel, Catamaran Ventures, SAIF Partners, Swiss Re Transamerica Ventures and seasoned investors like Ashish Dhawan, Kris Gopalakrishnan, Hemendra Kothari, Atul Nishar, Rajeev Gupta, Venk Krishnan and Subba Rao. Its latest round of funding has also added Binny Bansal, RPS ventures and Intact ventures to its list of investors. Acko is to insurance what the internet is to information and what the instant message is to communication. Acko has figured that most people don’t really care for insurance, simply because they don’t understand it. But they don’t really need to. That’s what Acko is here for it. Acko makes buying and using insurance effortless. By adding technology to insurance. They have transformed something that’s long and tedious to something that’s quick and easy. And in the process, they’ve managed to fit something as massive as insurance in customer’s pocket.