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We’re two childhood best friends who, after years of trying to conceive, along with countless fertility treatments, finally became mothers and were instantly fascinated by the world of babies. But shortly after becoming moms, we realized there was something missing in the baby universe — a swaddle that was easy to use, highly functional, and actually worked at keeping a child safe, secure and asleep. So, we set out to design a swaddle that all parents could use and, of course, babies would love.