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O FOUR is a unique e-commerce platform designed to provide consumers with the most unique goods the global market has to offer. We focus on offering creative, inspiring and newly emerging products which are not easily found at traditional online retail platforms.We are a company proudly formed in the illustrious city of Dubai; a place that has always inspired us to dream big and leave a unique mark on the world. With that in mind, we decided the best way to represent the essence of Dubai would be to use its area code as our name.