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We created Ten Little to give kids and parents something better — shoes designed just for littles with tools that make getting the right fit now, and later,We were moms-to-be, working at the same company, when we met. We shared the experience of preparing for our daughters’ arrivals together. Endless hours of researching and shopping for the right items to ensure they would be happy and healthy was overwhelming. After our babies arrived, we repeated this process again and again as they grew so rapidly. Only this time, without the nine-plus months to prepare—in fact, we barely had time for a shower.Of all our shopping woes, shopping for shoes was the most frustrating. Not knowing which shoes would support healthy development and which sizes were right for their little feet, combined with how quickly our kids were growing, made it difficult to keep up. Talking to other parents, we quickly discovered we weren’t alone. Most parents were resorting to ordering multiple styles and sizes online just hoping one would fit. Often, parents still ended up with the wrong size.The truth is, the problem is much bigger than most parents know. Even if you get the size right, the majority of kids’ shoes on the market are mini-me versions of adult shoes with raised heels, rigid soles, and narrow toe boxes. Poorly fitting shoes are bad for our children’s feet development and movement — by age six, 60% of kids have lost some anatomical and functional health in their feet due to improper shoes.
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