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When Alexandra Vazquez opened ALX Couture in 2010, she wanted first and foremost to empower women. She wanted to spread her love the only way she knew how and that was through styling women. By helping women feel their best, she instilled the idea that they can conquer the world — because when you look your best, you’re invincible. When you feel invincible, you spread that love onto others, therefore, causing a chain reaction. Be you, Be Kind, Be love is what ALX Couture is all about. Alexandra first opened her stores, not just for fashionistas, but for every woman — every size, every shape, and every color. She knew the first step was curating an impeccable selection for her store, but to really make sure every woman who shopped at ALX could shine her brightest.
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