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In the process of understanding her own body and how to use herbs Eliza realized there were no easy ways to access herbal remedies. It was either an overwhelming natural aisle in grocery stores or $100 luxury tinctures and mixes.As Eliza began crafting and bringing the tonics to market she met Jordan our co-founder and CMO. When they met, Jordan had just taken the Impossible Burger to market and started the plant-based movement. Eliza and Jordan started to imagine what a world of truly good for you and the planet products looked like.And now we are here! We are on a mission to give people easy ways to care for themselves each day. In the form of all sorts of tasty herb-powered drinks!