Less is more. Less toxicants. More health. We pledge to support your inner and outer beauty needs with the safest ingredients and products. Our principles are in our promise of purpose, purity, efficacy, safety and transparency.All women deserve to live their healthiest lives—our mission is to make it enjoyable and equitable. Each of our products is tested for a minimum of 30 days and ultimately hand-selected for their clean, high-quality ingredients. Every product that makes its way onto our shelves is measured against a list of potentially harmful, non-negotiable toxicants so you never have to think twice about what you put on, or in, your body. We’re passionate about creating awareness, educating our customers about harmful ingredients, and providing safer alternatives, representing and promoting BIPOC brands. Because all forms of self-care should be equitable and accessible.