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When originally developing KULCBD as a full line of luxury skincare products with CBD (hemp extract), the founders met with reputable formulators in the skincare business with Parisian and American backgrounds who had 20-30 years of experience in cutting edge formulations including one of the first CBD skincare lines ever. Our team communicated that they wanted to create a brand that compared to the top European skincare lines in the world such as La Mer, Natura Bisse, La Prairie, and Chantecaille as opposed to the majority of CBD skincare lines, which are based upon Isolate CBD and common basic ingredients like coconut oil, etc.