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“It is frightening! What if we fail?”, we asked ourselves. No doubt, it’s a tall mountain to climb. But it must be done! “This is crazy”, they told us. “You can’t do it this way”.We started with a big ambition. To change the face of the skincare industry. The current model of the beauty-industrial machine, selling “proprietary formulas” at $99 a jar, is so broken. And we are going to fix it. When we began, conviction was the only certainty. Conviction that people should not pay a mountain for diluted skincare promises.Conviction that clinical skincare should be affordable. Whether you are paying off student loans. Or you have a Cayman bank account.