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When I was young, my mother placed a ban on magazines in our home. Well, to be clear, she banned beauty magazines, we kept a monthly subscription to National Geographic. I’m inclined to think this was done intentionally to protect my impressionable mind—as a Caribbean immigrant she leaned towards books and the Bible as the cornerstones of my educational and emotional growth.When launching OUI (Shave) I looked through shaving ads from the ’50s onward to get a sense of the language they used. It all boiled down to one message. “You’re not loveable” if you don’t…I almost wrote it off, it was the ‘50s after all, until I saw modern brands using similar language. Why are we still selling products to women under flawless, anti-aging, and perfecting? It reads, quite literally, as antiquated.
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