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I started Privy Peach as a mission to help women in multiple aspects of their lives. My vision for Privy Peach came in a very unique way. I have been an entrepreneur for 12 years and have always had a creative mind. I successfully created and launched multiple advertising and marketing campaigns over the last decade.I started doing contract work for a cannabis marketing agency last summer, just for a change of scenery. As I sat in brand strategy meetings I noticed that there was a huge lack of cannabis products marketed towards women. The products that I did see were basically identical to what was available for men, just in floral packaging or with cute names.There was nothing that really targeted women-specific issues. Even lotions and bath soaks smelled masculine or simply like weed. I hadn’t come across any female-targeted cannabis products that, without the labels, would clearly be geared towards women.I decided it would be my mission to make a line of products that would make women feel good, smell good, or look good.I can’t remember where I first heard of the concept of cannabis-infused lube, but I started asking around. The consensus was clear; cannabis improves sex. I set out to create a natural lubricant created specifically for people with sensitivities. I also sought to create a product without psychoactive effects, as I have never been much of a cannabis consumer myself; THC makes me very paranoid and anxious.I then discovered the holy Grail, CBD, the non-psychoactive cannabinoid found in both marijuana and hemp plants. I also learned that CBD, when isolated and derived from hemp in a compliant extraction facility, was legal to be shipped nationwide. I initially didn’t realize that you could derive CBD from hemp, and when I figured that out it really helped me move forward.One of the amazing things about CBD is its anti-inflammatory quality. As an individual who suffered with severe pelvic pain during sex for multiple years, due to inflammation and muscle issues from a trauma I experienced, a lightbulb went off. Why wouldn’t I be able to create an intimate oil that could not only increase circulation, but also provide anti-inflammatory benefits?Trying to help mask my issues, doctors had prescribed topical medications, recommended pelvic physical therapy, and tried other options, but nothing worked. Almost every time I had sex it ended in tears. The pain was excruciating.