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SELA is a comfortable, fashionable collection for self-confident people who have their own style, striving to enjoy modern life and be attractive to others.Founded in 1991, SELA has become one of the recognized leaders in creating casual clothing collections. SELA has gone from small family-run assortment stores to a nationwide fashion brand. We were the first to implement our own brand retail concept in the Russian market, based on a clear description of all business processes and standards. Subsequently, our experience was borrowed by many fashion companies in Russia.