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Founded in 2001 by eyewear enthusiasts, zeroUV has become a prodigiously curated eyewear boutique for the fashion savvy individual. At zeroUV we strive to bring our customers the latest in eyewear fashion for a fraction of high retail prices.We at zeroUV view ourselves as lifestyle advocates. We seek to inspire others to chase who they truly see themselves as. Founded by individuals who grew up during the California indie movement, we aim to share our journey with our fans. We pride ourselves on bringing people together through our brand, and we encourage others to follow us along this amazing adventure.Not only are sunglasses a staple in fashion and appearance, zeroUV Sunglasses offer full eye protection against harmful UVA & UVB rays. In addition all eye wear meets the United States ANSI z80.3 Standard, as well as satisfies European CE Safety Compliance Standards.