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Our journey began back in 2009 when Ian Koslow, the original founder of Time-Peace, became interested in the study of consciousness. While reading the book The Power of Now by Eckhart Tolle, Ian had a revelation. If the world’s perception of time is responsible for all of the psychological suffering in our lives, and the Now is the only moment that ever truly exists, then why not just create watches that remind people to embrace the present moment? When Ian presented the idea to a few of his other friends about creating a watch company that would be aimed at helping people change their perception of time, everyone immediately felt its potential and agreed to jump on board. The idea inspired us so much that we actually decided to take some time off from our studies to focus on spreading the message that we truly believed in. As crazy as it sounds, we envisioned it as something that could one day help change the world.