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We started Vaer because we couldn’t afford the watches we liked, and didn’t like any of the watches we could afford. We used our life savings to bring our vision of the perfect everyday watch to life.Vaer was founded in 2016 by Ryan Torres and Reagan Cook with the goal of building an affordable everyday wristwatch that blended tasteful design with extreme durability and functionality. Despite starting the business in an era dominated by fast-fashion, luxury status, and constant connectivity, we felt confident that there was still a place for simple, well-built, analog watches.Early prototypes were exposed to a wide range of trials including surf and free diving, boiling water submersion, drop tests, and even high-altitude exposure in the Himalayas (an early Everest prototype is pictured on the right). A commitment to creating a functionally waterproof wristwatch at a sub-$150 starting price-point proved challenging. Even though prototypes with traditional push-pull crowns were rated at 10ATM at static pressure, real-world testing resulted in consistent flooding. To solve this problem, we decided to use a locking screw-down crown to ensure an air-tight seal (a feature most commonly found on luxury dive watches).