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For over 2,000 years, the Red Yao tribe has lived isolated, high upon the rice-terraced mountains of Longsheng. Secluded, the Red Yao women developed powerful hair-care rituals, centered upon the cultivation of Longsheng Rice™, that have prevented their hair from greying for centuries.Tutored personally by the Red Yao women themselves, we use the same ancient rituals and natural ingredients to handcraft our shampoo and conditioner bars. All Viori hair care products are made with the same natural rice found only in the Longsheng Mountains.The most important lesson we’ve learned from the Red Yao women is that highly effective cosmetics can be made safely, naturally and without destroying the earth. At Viori, it is our mission to create highly-effective, natural cosmetics that preserve the values and traditions of the Red Yao Women for future generations to come.Not only do we purchase our Longsheng Rice directly from the Red Yao women at a 500% markup, we also donate 5% of our profits directly back to the Red Yao tribe. This money is used to help preserve the Longsheng mountains, create educational opportunities for their kids and provide care for their elderly.You want healthy, strong, vibrant hair, so the products you choose to nourish it are important. Here’s why your hair deserves vegan ingredients.The women of the Red Yao tribe are famous for their long, strong, healthy hair. Learn how you, too, can use Longsheng rice to keep your long hair stronger.By now, you’ve likely seen hair care products claiming to be pH balanced. But what does that mean and why does it matter? Learn about the benefits of a perfect pH balance for your scalp.